Editorial Photography



Traditionally, editorial photography means the images that accompany an article in a publication. But editorial images can also exist on their own and imply a narrative or outline a creative concept. It all comes down to the story series you tell and where your photo will live. If you create something for the New York Times, your editorial style will vary from what you’d make for Teen Vogue.

Always keep your client, the product, the story, and the audience in mind when crafting an editorial photograph. For editorial imagery you need to prepare the unique mood and aesthetic planned, pack the right equipment, the right props, and find the perfect space. With editorial photoshoots, a moodboard and the right creative team model(s) hair/makeup artist and wardrobe stylist—are essential. Moodboards are the best initial way to translate your ideas. Some photographers draw out the storyline, almost like a storyboard in film. It keeps everyone involved aligned on the goal of the shoot and the ideal aesthetic. 

Editorial photos series aren’t snapshots, so they’ll often require post-production editing to enhance the images and have the same look, color palette or vibe. Evoking a personal feeling is an important part to developing your own signature style that stands out from the crowd. Editorials offer photographers a way to explore their creative freedom while telling a story. Whether it’s portraiture, fashion shots, or conceptual photos, weaving narrative into your photography can help you build skills and add something unique to your portfolio.

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